Local SEO Services for South Wales Businesses

Get found by customers in Cardiff, Swansea, Newport and across South Wales. Our local SEO services help you appear in Google's map pack and turn local searches into real enquiries.

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Who We Work With

We specialise in local SEO for service businesses across South Wales. If your customers search locally for what you offer, we can help.

Trades & Construction

Plumbers, electricians, builders, roofers, landscapers

Health & Clinics

Dentists, physios, chiropractors, opticians, care homes

Fitness & Martial Arts

Gyms, personal trainers, yoga studios, martial arts clubs

Professional Services

Accountants, solicitors, estate agents, financial advisers

Home Services & Retail

Salons, florists, pet services, cleaning, local shops

Our Local SEO Services in Detail

Everything we do to help your business dominate local search in South Wales.

Google Business Profile Optimisation

Your GBP is often the first thing potential customers see. We make sure it's fully optimised to attract clicks and calls.

  • Primary and secondary category selection
  • Complete service and product listings
  • High-quality, geo-tagged photos
  • Regular Google Posts for engagement
  • Review generation strategy
  • Q&A section management
  • UTM tracking for click attribution
  • Competitor analysis and benchmarking

Local Keyword & Intent Mapping

We find the exact terms people use to search for businesses like yours in South Wales, then optimise your site to rank for them.

  • "Service + location" keyword research
  • "Near me" and mobile search targeting
  • Search intent analysis (do/know/go)
  • Competitor keyword gap analysis
  • Long-tail local opportunity identification
  • Postcode and area-specific variations
  • Seasonal and trending term monitoring
  • Keyword difficulty assessment

Example: For a martial arts gym in Newport, we might target "martial arts Newport", "kickboxing classes Newport", "kids karate lessons Newport", and "MMA gym near me" for mobile searchers.

On-Page Local Optimisation

We optimise your website's content, structure and technical elements to signal relevance for local searches.

  • Localised title tags and meta descriptions
  • Header hierarchy with location signals
  • Internal linking strategy
  • Local business schema markup
  • NAP consistency across site
  • Mobile responsiveness optimisation
  • Page speed improvements
  • Local content optimisation

Schema & Entity Signals

We implement structured data that helps Google understand your business, services and service areas.

  • LocalBusiness schema implementation
  • Service schema for each offering
  • areaServed markup for South Wales cities
  • Organization schema with sameAs links
  • FAQ schema for rich snippets
  • Review schema where applicable
  • Opening hours structured data
  • Contact point markup

NAP & Citations Management

We build and maintain consistent business listings across key UK directories to strengthen your local authority.

  • Full citation audit and cleanup
  • Core UK directory submissions (Yell, Thomson, etc.)
  • Industry-specific directory listings
  • Welsh business directory submissions
  • Data aggregator submissions
  • Duplicate listing removal
  • NAP consistency monitoring
  • New citation opportunities identification

Location-Smart Content

We create targeted content that helps you rank for location-specific searches and establishes your local expertise.

  • City/town landing pages (Cardiff, Swansea, etc.)
  • Service area pages for each location
  • Local guides and resources
  • Area-specific FAQ content
  • Local case studies and testimonials
  • Neighbourhood and postcode targeting
  • Local news and event tie-ins
  • Seasonal local content

Example: For a hair salon in Swansea, we might create pages targeting "hair salon Swansea city centre", "balayage Swansea", and "wedding hair stylist Gower", each optimised for those specific local searches.

What You Get Each Month

Clear, consistent deliverables so you always know what work is being done on your local SEO.

Typical Monthly Deliverables

  • Google Business Profile updates and posts
  • New citation submissions (varies by package)
  • On-page optimisations or new content
  • Local backlink acquisition
  • Review strategy implementation
  • Technical SEO maintenance
  • Competitor monitoring
  • Comprehensive monthly report

Monthly Reporting Includes

  • Map pack ranking changes for target keywords
  • Local organic traffic trends
  • Google Business Profile insights
  • Citation profile updates
  • New backlinks acquired
  • Work completed summary
  • Next month's priorities
  • Recommendations and opportunities

How Long Does Local SEO Take?

Honest expectations about timelines based on our experience with South Wales businesses.

2-4 weeks

Quick Wins

GBP optimisation showing results, initial citation cleanup, basic on-page fixes. Good for less competitive keywords.

2-4 months

Meaningful Progress

Noticeable ranking improvements, map pack appearances for target terms, increased GBP engagement and calls.

4-6+ months

Significant Results

Consistent map pack rankings, strong local authority, steady flow of local enquiries. Competitive terms in Cardiff/Swansea.

What Affects Your Timeline?

Faster results if:

  • You're in a smaller town or less competitive niche
  • You already have a decent website foundation
  • Your GBP is claimed but unoptimised (quick wins available)
  • Competitors aren't actively doing SEO

Takes longer if:

  • You're in a competitive niche in Cardiff or Swansea
  • Your website needs significant technical work
  • You have citation inconsistencies to fix first
  • Established competitors have been doing SEO for years

Frequently Asked Questions

Common questions about our local SEO services.

What's included in your local SEO services?

Our local SEO services include Google Business Profile optimisation, local keyword research and on-page optimisation, NAP and citation management, local link building, location-specific content creation, schema markup implementation, and monthly reporting. The exact deliverables depend on your chosen package.

How do you optimise a Google Business Profile?

We optimise your GBP by selecting the right primary and secondary categories, adding comprehensive service descriptions, uploading high-quality photos with geo-tags, setting up posts and offers, implementing a review strategy, adding UTM tracking to monitor clicks, and ensuring all information is accurate and complete.

What are citations and why do they matter?

Citations are online mentions of your business name, address, and phone number (NAP) on directories like Yell, Thomson Local, and industry-specific sites. Consistent citations across the web help Google verify your business is legitimate and improve your local rankings.

Do you work with businesses outside South Wales?

Our focus is on South Wales businesses because that's where we have the deepest local knowledge. If your primary customer base is in Cardiff, Swansea, Newport, Bridgend, Cwmbran or surrounding areas, we can help. For businesses targeting other UK regions, we can discuss whether we're the right fit.

Can you guarantee first page rankings?

No reputable SEO agency can guarantee specific rankings because Google's algorithm considers hundreds of factors and changes constantly. What we can guarantee is clear deliverables, transparent reporting, and a data-driven approach that has helped many South Wales businesses improve their local visibility.

What happens if I want to cancel?

We ask for a minimum commitment (typically 3-6 months depending on the package) because local SEO takes time to show results. After that, you can cancel with 30 days' notice. We don't believe in locking clients into long contracts—if we're delivering results, you'll want to stay.

How do you report on progress?

You'll receive a monthly report showing your map pack rankings for target keywords, changes in local organic traffic, Google Business Profile insights (views, clicks, calls), and a summary of work completed. We also offer calls to discuss progress when needed.

What's the difference between your packages?

Our Starter Local package is ideal for micro businesses in less competitive areas. Growth Local suits SMEs in cities like Cardiff or Swansea who need more aggressive optimisation. Dominance Local is for competitive niches or multi-location businesses. Visit our pricing page for full details.

Ready to Get Started?

Get a free local SEO proposal tailored to your business and location. We'll show you exactly what we can do to improve your local visibility.

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